In collaboration with Contour Design Studio
SoContent is a modern approach PR Agency, brimming with character and playful energy.
Adam and the team at Contour developed a Neo-Retro themed identity for SoContent, which can be scaled back for a more corporate client, or ramped up to use lots of pixel icons, silliness and games for the enjoyment of others.
Adam presented me with a fully designed website and a request for something a little bit extra in the development.
As a result, the website is full of easter eggs – silly links, pixel dogs, games, and interactive elements, designed to reward curiosity and get a giggle from the sort of people SoContent love to work with.
Easter eggs and an interactive game
An integral part of SoContent’s branding is their pixel dog. The design Adam presented had several of these dogs sitting throughout the site. Sure, it was cute, but I was convinced we could give them a purpose.
If you head to their website and click on one of those dogs, you’ll see a counter appear in the header, counting exactly how many dogs you’ve found. Find them all and you’ll be directed to a hidden page and an interactive game.
This element adds a really fun layer to their website without detracting from the design or functionality of the website itself.